Privacy Policy

Last Updated: March 2, 2023

North American Fish Breeders is a corporation formed pursuant to the Business Corporations Act  R.S.O. 1990, CHAPTER B.16, in Ontario, Canada. Further to our Terms and Conditions (the “Terms”), this Privacy Policy sets out how we collect, store and use personal information and cookies.  Unless otherwise indicated, any capitalized terms in this Privacy Policy have the same meaning attributed to them in our Terms.

By agreeing to our Terms or by using our Website, you consent to the collection and use of personal information in accordance with this Privacy Policy, which may update from time to time. 

If you believe that we have not adhered to this Privacy Policy or would like to request an amendment to personal information being held by us, please contact us.

 

PART I: COLLECTION OF PERSONAL INFORMATION

The Personal Information of Other Individuals

To the extent you provide us with or upload data that includes the personal information of another individual, you represent and warrant that you have that individual’s consent to provide us with their information to use in accordance with this Privacy Policy and our Terms. If you do not have their consent, you agree not to upload or provide us with any such personal information. 

To browse our Website, place product orders, or establish an account, we may collect the following personal information:

  • Full name;
  • Shipping address;
  • Billing address;
  • Email address;
  • Phone number;
  • Payment information;
  • Comments, feedback, reviews and other information you upload or provide to the Website; 
  • Internet protocol (“IP”) address;
  • Website statistics and analytics data regarding your use of the Website;
  • Other types of raw data relating to how you interact with the Website, for example, your browser information and session duration; and
  • All other information you voluntarily provide on our Website or in your correspondence with us. 

 

Payment Processing

We may also collect your credit card and payment information via a third-party payment processor.  As of the last date this Privacy Policy was updated, we use Stripe Payments (see https://stripe.com/en-ca). However, we may also add additional payment options as displayed on our Website from time to time. 

Although we may display or link to their payment forms on our Website, when you provide your payment details in connection with the Website, you are providing them to the applicable payment processor.  You acknowledge that our third-party payment processors may have their own agreements which apply to you. While we will not have access to your entire credit or debit card number, we may be able to bill your card and may have access to certain card and payment details such as the name on your card, address, and card expiration date.  If you have questions regarding our payment processor, please contact us.

PART II: THE USE OF PERSONAL INFORMATION

We do not sell personal information to third parties. However, we may use personal information to:

  • Facilitate the operation of the Website, including facilitating the ordering our products;
  • Bill and collect money owed to us;
  • Verify your contact information; 
  • Provide user support or to support and improve our Website;
  • Communicate with you about your account or products we offer;
  • Send or display informational and promotional materials. You may unsubscribe from such communications at any time;
  • Pursue available legal remedies to us and prosecute or defend a court, arbitration, or similar proceeding;
  • To meet legal requirements or seek legal advice from a lawyer in connection with your use of our Website or products; and
  • To enforce compliance with our Terms and applicable laws, rules, and regulations.

PART III: THE DISCLOSURE OF PERSONAL INFORMATION

Sharing Personal Information and Content if Required by Law

We may share personal information and any content collected, uploaded or provided to us if required by law, such as in response to a subpoena, court order or other legal process in any jurisdiction.  If we are required by law to make any disclosure of your personal information or content, we may, but are not obligated to, provide you with written notice of such disclosure, if permitted by law. 

Sharing Personal Information to Cooperate with Investigations and Law Enforcement

Absent a court order, subpoena or other legal requirement to disclose personal information or content in our possession or control, you agree that we may also share personal information and content you upload or which is associated with your account to cooperate with law enforcement authorities in the investigation of any criminal matter. 

Sharing Personal Information with Third-Party Providers

Our suppliers, partners, independent contractors (collectively “Third-Party Providers”) and/or employees, may have access to, or be shared personal information, or personally identifiable information to use in connection with one or more of the purposes for which the information was collected.

Our Third-Party Providers may have access to personal information in providing services to us, or providing you with access to the Website.   We may use a variety of Third-Party Providers in order to host our Website and facilitate their ordinary use, including for example, hosting servers which store personal information.

As of the last revision date of this Privacy Policy, among others, we use the following Third-Party Providers who may have access to, or store your personal information, by virtue of our use of their services:

We use Google LLC together with their affiliated entities worldwide, in order to use Google Analytics on our Website. For details, see https://analytics.google.com/analytics/web/

We may update the above list of Third-Party Providers from time-to-time as our Website continues to evolve. Third-Party Providers may have their own agreements and privacy policies on the collection and use of personal information which either we or you provide them. 

We may also provide your personal information, such as your name and address, to third party shipping companies and warehouse fulfillment providers to facilitate shipping goods ordered on the Website. 

To the extent we are asked to assist with any warranty claims directly with a manufacturer of products sold on the Website, we may also share your personal information with that manufacturer. 

Your Personal Information May Not Be Stored in Canada

As we may have servers, Third-Party Providers, employees and other parties we share your personal information with in locations both inside and outside of Canada, your personal information may become subject to foreign laws and foreign legal proceedings.

Sharing Personal Information if Our Business or Website are Acquired

We may share personal information with our successors (if our business or the Website are acquired by another legal entity) or any assignee of our assets relating to the Website. Disclosure in such circumstances is governed by the Personal Information Protection and Electronic Documents Act, SC 2000, c 5 in Canada.

Disclaimer and Warning About Sharing Personal Information Online

YOU ACKNOWLEDGE THAT WHEN SHARING PERSONAL INFORMATION ONLINE, THERE IS ALWAYS A RISK OF DATA BREACHES, INCLUDING DATA BREACHES IN WHICH THIRD PARTIES UNLAWFULLY ACCESS OUR SYSTEMS, OR THE SYSTEMS OF OUR THIRD-PARTY PROVIDERS, WHICH STORE PERSONAL INFORMATION.

WHILE WE TAKE MEASURES TO PROTECT PERSONAL INFORMATION, YOU AGREE THAT, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL WE, OUR AFFILIATES, OFFICERS, DIRECTORS, SHAREHOLDERS, EMPLOYEES, CONTRACTORS, AGENTS, THIRD-PARTY PROVIDERS OR LICENSORS BE LIABLE, HOWSOEVER CAUSED, INCLUDING BY WAY OF NEGLIGENCE, FOR THE LOSS OR THEFT OF YOUR PERSONAL INFORMATION OR ANY DAMAGES CAUSED AS A RESULT THEREOF, SO LONG AS WE WERE NOT DIRECTLY AND GROSSLY NEGLIGENT IN THE PROTECTION OF SAID INFORMATION. 

Retention of Your Personal Information

We keep your personal information for as long as it is required for the purpose for which it was collected. There is no single retention period applicable to the various types of personal information collected. Please contact us if you would like to delete any personal information we hold about you following the termination of your account on our Website or the completion of any product orders.

PART IV: Our Use of Cookies

By using our Website, you consent to our use of cookies. This cookies policy explains what cookies are, how we use them and how Third-Party Providers may also use cookies on, or in connection with our Website.

What are Cookies?

Cookies are small text files sent to and automatically downloaded by your web browser (assuming you have cookies enabled) when you visit our Website. A cookie file is stored in your web browser and allows our Website and Third-Party Providers we use to recognize you, track your activity across our and other websites and is usually used in conjunction with logging your IP address.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your computer  (in your browser files) or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

Can you block the use of Cookies?

Most web browsers allow you to disable the use of cookies. However, our Website or certain components of our Website may not operate properly, and you may not be able to access and use our Website if you disable cookies. 

Can you delete Cookies once downloaded?

Most web browsers also permit you to delete cookies. This is typically done via your web browser’s settings, which vary depending on which web browser you use.

How we use Cookies

Our use of cookies is primarily to analyze how you use our Website, for instance, which pages you visit most often and where you found our Website online. This helps us better understand your user experience and other statistics which we may use to provide a better user experience in future updates to our Website.

For example, cookies are used in connection with our use of Google LLC’s Google Analytics. For more information on Google Analytics and how Google Analytics uses cookies, see Google LLC’s information page at 

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.

We, or Third-Party Providers we use to enable cookies, may also use cookies on our Website to: 

  • Remember choices you have made on the Website, such as your language of preference or region; 
  • Remembering your username; or
  • Target advertising or customize advertising across various websites (not just our own) and make such advertisements more relevant to you.